Modern eCommerce Website Design
We have seen an ever-increasing list of trends in website layouts. eCommerce websites are especially unique in that designers must focus on product showcases within the layout. User interfaces are not much more complex, but they do require lots of additional metadata such as prices, quantity, and item types.
In this article I’d like to go over some relatively universal eCommerce website themes. Many website layouts can be found around the Internet which may behave as examples for young budding artists. But experienced web developers may also enjoy this article for a deeper look into emerging user interface trends. Definitely be sure to check out a few links below, and keep yourself up-to-date by practicing new techniques as often as possible.
Deep Nested Navigation
Online websites offering a storefront & products must be careful about organizing all this data. Typical website navigation menus will generally hold a small collection of links with some potential sub-menu items, as well.
But eCommerce websites often need multiple levels of nested menu links. Possibly so many levels that you won’t be able to display them all at once! As users browse through any product categories, the navigation menu should open up to display further options. But these links are only visible for the currently selected topic. You can see a fantastic example of this navigation style on Newegg.
As you hover over each menu item on the left-hand side a flyout menu will appear with additional links. Then as you select one of these options a new updated navigation menu appears on the left side. These offer additional properties to choose from such as brands, size, type, and price range.
You can see another typical example on the Guess website. By selecting one of the top navigation items you will then get a small nav menu in the left sidebar. Selecting another one of these categories will append more sub-links underneath the parent.
The Guess website interface is easy to ready and very easy to navigate. Most typical users would not get lost on any page with so many navigation options. And it is also quite simple traversing back to the top navigation categories.