Web application development proposal
A proposal should explain the benefit of your application to potential customers.
Web applications are a way to harness the power of the Internet to accomplish tasks in a quick, efficient manner. In order to create an application, most developers must seek funding from their company or an outside organization that supports technical enterprise. Before you approach funding sources, it is important to write a proposal that lays out the application specifications and convinces reviewers that your project is viable and potentially profitable.
Write an overview of the Web application that summarizes the content of the proposal. Include the most important information in a compelling, concise manner, keeping in mind that many reviewers read only the overview during the first round of eliminations. Keep the explanation to one or two pages and use formatting that highlights your most persuasive arguments: low development cost, powerful customer demand or a highly-skilled coding team, for example.
Describe the functionality of the Web application. Explain the different ways to use it and the options users will have for customization. Step through the user experience, from the launch of the application to the point the user closes it. If you have an idea of what the interface will look like, include screenshots of the design.
Related Reading: How to Write a Business Grant Proposal
Explain the results of your audience analysis to demonstrate that your Web application will be profitable. Describe the target audience, using all of the information you have: age, profession, economic status, family size or spending habits, for example. Talk about how the application will serve the target customer base and list factors that create opportunity in the market. Briefly discuss similar applications that may present competition and explain why your program will be superior.
Discuss the technical specifications of the application. Explain the backgrounds of team members who will be responsible for developing the back-end coding, graphic user interface and the distribution. If the application requires special development techniques, talk about how you will get around them. Explain if and how it will work with slower Internet connections or if it will have browser or device-specific limitations. Use wording and jargon that suit reviewers' skill levels.
Include a line-item budget that covers all costs associated with the development of the Web application. Be as specific as possible to show reviewers that you have thought through every possibility; doing so can inspire confidence and circumvent worries about unexpected costs. List everything from developer salaries to marketing and promotion.